Course description
This Digital Marketing Program provides a comprehensive introduction to essential digital marketing strategies, including SEO, social media marketing, email marketing, and Google Ads. It equips participants with practical skills to build and manage online campaigns effectively. The program emphasizes real-world applications, offering hands-on experience in optimizing websites and creating engaging content. Ideal for beginners, it helps individuals enhance their online presence and explore career opportunities in digital marketing. By the end, participants will be ready to apply digital strategies to grow businesses or personal brands.
Here’s a sample schedule for a One-Day Digital Marketing Course for Beginners that runs for 6 hours
Course Title: Digital Marketing
Duration 6 hours
Audience: Beginners
9:00 AM – 9:30 AM Introduction to Digital Marketing
- Overview of digital marketing
- Why digital marketing is essential for businesses today
- Key components of digital marketing (SEO, SEM, social media, email marketing, content marketing, etc.)
9:30 AM – 10:30 AM SEO (Search Engine Optimization) Basics
- What is SEO?
- Understanding search engines and algorithms
- Keywords research: Tools and techniques
- On-page and off-page SEO
- Quick wins for website optimization
Activity
- Beginner keyword research and SEO analysis using free tools (Google Keyword Planner, Ubersuggest)
10:30 AM – 11:30 AM Introduction to Social Media Marketing
- Popular social media platforms and their audiences (Facebook, Instagram, LinkedIn, Twitter)
- How to create a social media strategy
- Basics of content creation and curation
- Introduction to paid social media ads
Activity
- Create a social media content plan for a mock brand
11:30 AM – 12:00 PM Email Marketing Essentials
- Why email marketing still works
- How to build an email list
- Crafting effective email campaigns
- Introduction to email marketing tools
Activity
- Design a basic email campaign for an upcoming sale or event
12:00 PM – 1:00 PM Lunch Break
1:00 PM – 2:00 PM | Introduction to Google Ads (SEM)
- What is Google Ads?
- Types of Google Ads (Search, Display, Video)
- How to set up a simple ad campaign
- Basics of bidding, budgets, and keywords
Activity
- Hands-on practice setting up a simple Google Ads campaign
2:00 PM – 2:45 PM Content Marketing Basics
- The role of content in digital marketing
- Types of content (blogs, videos, infographics, podcasts, etc.)
- How to create content that resonates with your audience
- Distribution channels for content
Activity
- Develop a basic content strategy for a mock product or service
2:45 PM – 3:15 PM Analytics and Measuring Success
- Introduction to Google Analytics
- Key metrics for digital marketing success (CTR, bounce rate, conversions, etc.)
- How to use data to improve your campaigns
Activity
- Walkthrough of Google Analytics and analyzing a sample website’s traffic
3:15 PM – 3:45 PM
- Review key takeaways from the day
- Open Q&A session for any remaining doubts or queries
3:45 PM – 4:00 PM Conclusion and Next Steps
- Actionable steps to start your digital marketing journey
- Recommended free tools and resources for continued learning
